Reach Gutlightenment

We sought to re-invent the taboo topic of constipation to reframe MiraLAX as an important, and not embarrassing, part of a wellness routine. We developed a new set of “crankypated” vocabulary to define the mind to gut connection.

Creative Directors: Gloria Dusenberry, Manuel Torres

Art Director: Allie Salzman

Copywriters: Lucy Butka, Madeline Stoiber